Reach an audience that researches before it buys. Our readers are not casual shoppers — they're people who carry daily and trust recommendations from people who do the same.
Option Gray covers gear, carry, and preparedness for a self-selecting audience of people who take this seriously. These are not impulse buyers. They research, compare, and come back to trusted sources before committing to a purchase.
We work with brands whose products hold up to honest evaluation. If your gear fails in the field, we'll say so. That credibility is exactly why the audience listens when we say something is worth carrying.
We do not accept payment to inflate ratings or suppress negative findings. If a product isn't ready for real-world use, we don't publish a positive review. This is non-negotiable and it's why our recommendations carry weight.
Send product for real-world testing. We carry it, use it, and evaluate it honestly. Review includes full write-up, photo/video where applicable, and a numeric score based on field performance.
Clearly disclosed, brand-aligned content integrated into our editorial calendar. We write it in our voice — not yours — and it must be something we'd actually recommend to our audience.
Commission-based placement in relevant articles, round-ups, and gear guides. Works best for brands whose products are already being tested or mentioned organically in our content.
Placement in the weekly email brief to our subscriber list. Short-form, direct, and editorially framed — not ad copy. Audience is highly engaged and opted in.
Send us your product or partnership inquiry. We'll respond within 48 hours.